What makes a blog successful?

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I have always thought that blogging is a way to reach your career goals. It's hard to write a blog if you don't have a goal. You need to know what blogging success looks like to you, so you know what you’re aiming for.

Like most goals in life, my definition of blogging success has shifted as the circumstances of my life have shifted.

1. Post regularly without messing anything up.
My first goal was simply to understand how to get my writing onto the Internet. All the buzzwords overwhelmed me: feeds, trackbacks, SEO. I understood none of it, and it took weeks to get up the nerve to blog before I actually started. My first goal was to post regularly and avoid basic publishing mistakes like posting a draft before it was ready. (Reality check: There are much easier ways to start a blog than the method I chose.)

2. Create traffic.
I started measuring my success by traffic. But after a few months, I was totally overwhelmed and had to rethink what I was doing. Suddenly I couldn't answer all the comments, I couldn't even answer all my email at the beginning—it started coming in faster than I ever imagined. (Reality check: Traffic metrics are addictive.) Read more

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Blogs without topics are a waste of time

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Stop thinking that you are such an incredibly wide-ranging thinker with so many interests and insights that you cannot be pinned down to just one topic. The top bloggers are all wide-ranging thinkers. That’s why they are interesting. The more information and angles you can draw from, the more interesting your insights are.

I challenge you to think of a popular blogger who lacks focus on their blog.

In the history of writing, everything has a focus. It’s a contract you have with the reader. You stay within the bounds of the reader’s expectations, and if you do that, you can write surprises that seem to stray from your topic, and the reader stays with you. Because surprises are fun. But if there’s no contract because there is no focus, then there are no surprises. Every great piece of writing works this way.

Think about it: Canterbury Tales. The topic is getting to the end of the trip. Or Moby Dick. Melville can write about everything—God, the American dream, fishing boats, marriage, mental illness—and he gets away with it because his topic is totally solid: Nailing the whale.

I challenge you to find a great piece of writing with no topic.

Even columnists stick to their focus. It’s part of the fun. When you audition for a print-based column, you submit ten sample columns to show that you can be interesting in a variety of ways while still sticking to the main topic. Because it’s hard to do. Read more

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Which motivates you most to work the hardest?

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What's your number one priority right now?

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All-new launch for my company. Hooray!

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My company just launched, all-new, at BrazenCareerist.com. For those of you who have been asking for the past year: “What’s your business model?” You can read about it on TechCrunch. If you want the full pitch, you can read the press release, (and you should know that all last week, when I wasn’t blogging, I was writing six thousand versions of our press release.)

Here’s some advice for everyone who is starting a company: Write your big press release first, before you do anything at all. And then work backwards. Map out the milestones you need to make the press release come true, and that tells you how to run the first stage of your startup.

To be clear: we did not do that. I mean, if we did, our press release would have had to say, “Ryan Paugh announces that he has just made it through two years of Ryan Healy and Penelope Trunk fighting tooth and nail over totally irrelevant details of building a social network that is a career management tool for the next generation workforce.”

Then Ryan Healy and I would rewrite that press release ten times because Tech Crunch announced that they are sick of people using the term “next generation” and Ryan doesn’t want to use it but I think it’s fine because it’s in a different context. (LinkedIn is for gen x. Brazen Careerist is the job site for the next generation, demographically speaking. ) Read more

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Have You Been to Therapy?

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How to decide how much to reveal about yourself

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People ask me all the time how I can be so honest about my life in my blog. They want to know how I can write about marriage, sex, abortions, or running out of money over and over again. It's an endless list really, of the stuff I write about that people can’t believe I'm writing about.

But each of you has a list of things in your life similar to that, it’s just a list you don't want to talk about. I'm not special—I don't have more stuff that is difficult to talk about. I just have more difficulty not talking about difficult stuff.

This is why.

I’m going to start by telling you that I was at the World Trade Center when it fell. I was in a post-traumatic stress support group afterward. People were divided into groups of ten based on their experience at the site—how bad things were for you that day. I was in a group comprised mostly of people who narrowly escaped the building before it fell and, as they were running out of the building, were splattered by body parts from people who were jumping out of the building.

We had individual therapy as well. Here's what my therapist said to me: “Your childhood was so terrible that your experience at the World Trade Center was nothing compared to what you experienced as a kid. Your post-traumatic stress therapy needs to focus on your childhood.” Read more

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