The most common criticism of my blog (which has 60,000 subscribers) is that I write controversial headlines just to get traffic. I usually ignore this criticism because it’s so ignorant. But today I’m going to tell you why writing controversial headlines just to be controversial is totally stupid.
There is no formula for a wildly popular post.
Look, if I knew how to write a controversial headline that would get a ton of traffic then I’d be writing them every day. But really I’d be retired, living in Bermuda, not even writing headlines.
The most successful posts are posts that people email to their friends. Every day, whatever number of subscribers a blog has, that’s how many people read the blog post. The only way you get more readers is if people start telling their friends about the post. Read more